WHY DOES IT WORK?

Television is the most powerful mass communications tool we have. Australian advertisers spend more than $3bn a year on TV advertising - more than all other sectors combined.

Audience research shows that viewers expect all screen-based media to look and feel like TV. And if its not, they tend to actively reject the message.

Viewers regard poorly produced, unprofessional video as an insult to their intelligence and a waste of their time.

After all - who likes watching home movies?

No-one!

Community and audience trends, contemporary likes and dislikes, what works and what doesn't are best understood by people like us from the broadcast television industry because ratings - and our livelihoods - depend on it!

"Australians spend an average of 22 hours a week in front of the box," says John Hosking, "so we all know what we like - and we dismiss what we don't."

What the last show you turned off on TV?

Can't remember?

Nor can they.

CLIENTS AND PRODUCTIONS

Trading as Open House Productions and in other roles, John Hosking has produced content for all free to air television networks in Australia, international broadcasters including The Discovery Network (USA and Europe), the Travel Channel (USA), Animal Planet (USA), Channel 4 (UK), CNN and Fox (USA), as well as a diverse range of corporate clients in all states of Australia and offshore. These include:
- AUSTRALAND
- UNILEVER
- ST VINCENT DE PAUL SOCIETY
- THE BRIEF GROUP
- WALKER CORPORATION
- GE MONEY
- TOYOTA AUSTRALIA
- BAE SYSTEMS AUSTRALIA
- RESOLVE FM
- SPINAL CORD INJURIES AUSTRALIA (SCIA)
- CLARITY MARKETING
- COUNTRY ENERGY NSW
- DOLBY LABORATORIES (USA)
- CAHOOTS AUSTRALIA
- WARRAH SOCIETY
- NATSPEC
- TELSTRA
- STREAMING MEDIA
- SYDNEY STOCK EXCHANGE
- SPAA
- DI JONES REAL ESTATE
- PERCEPTRIC
- GEORGE PATTERSON
- CANTARELLA BROS
- BIG RED FROG
- MIRACLE PRODUCTIONS
- BLUEARTH INSTITUTE